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LEADS
Each member is expected and required to provide
at least TWO QUALIFIED LEADS PER MONTH to other members.
LEADS ARE DEFINED BY THREE CATEGORIES:
-
Your name as the lead, i.e. you personally
have a particular interest in a member's products or services
-
An outside lead - not yourself - for a
member's products or services
-
A guest you invite who actually attends a
meeting
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Because BWN's lead requirement is minimal,
we ask that PRE-QUALIFIED LEADS be provided.
A PRE-QUALIFIED LEAD IS
DEFINED AS:
When giving a
qualified lead, as much as possible, the following information should be
provided:
- Name, Address, Telephone Number
- Occupation, Family Status, Relationship to
You
- Local Neighborhood
- Character Indicator
- Any important or pertinent happening
- Permission to use your name as the referral
source
At the beginning of each meeting, before
self-introductions, leads will be exchanged. Lead Slips are provided, and each
member is responsible for completing their Lead Slips in full. The original is
given to the member to whom you are providing the lead; the yellow copy is
returned to the BWN Board Member responsible for lead tracking and
accountability.
At the end of each month, at the conclusion of
that meeting, the member who has provided the most OUTSIDE leads is
acknowledged.
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